The FUD Factor: Overcoming Fear, Uncertainty & Doubt to Achieve the Impossible


 Contents
 
 Cover Page
 Title Page
 Copyright
 Dedication
 Contents
 Acknowledgments
 Why Be?
 Chapter 1 Be Fearless
 Chapter 2 Be a Leader
 Chapter 3 Be Good
 Chapter 4 Be Impactful
 Chapter 5 Be Collaborative
 Chapter 6 Be Legendary
 Chapter 7 Begin
 Just Be
 Contact
 About the Author
 
 
 
 Landmarks
 
 Cover
 Title Page
 Copyright Page
 Dedication
 Contents
 Acknowledgments
 Why Be?
 Start of Content
 Just Be
 About the Author
 
 
 
 
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 PRAISE FOR
 The FUD Factor
 “Leading a team in turbulent and changing times is difficult. The FUD Factor is a refreshingly easy guide on how to do it well. This is a must-read for any manager.”
 —Zak Brown, CEO, McLaren Racing Limited
 “Brendan has a unique ability to motivate and challenge his team to bring their A-games every day by intently listening, providing helpful encouragement, and being unabashedly transparent. His collaborative leadership approach is focused on getting to the right answer, not his answer.”
 —Olof Bergqvist, Managing Director, Bain Capital
 “Brendan P. Keegan gives us a helpful recipe that applies to any organization, from start-ups to Fortune 500s. Get ready to take notes and shift the way you see things.”
 —Jonah Berger, Marketing Professor, Wharton School at the University of Pennsylvania; International Bestselling Author, Contagious, Invisible Influence, and The Catalyst
 “My team and I had the great fortune of working directly with Brendan Keegan and, with this book, anyone can now have access to his insights, creativity, and wisdom. The world looks very different today, and leaders must be intentional, reflective, and, most importantly, fearless. Brendan provides the playbook that today’s leaders—at any level—need more than ever.”
 —Paul LeBlanc, President, Southern New Hampshire University
 “Many people ascend to positions of leadership, usually by merit or proxy. Sometimes roles of leadership are given to people who deserve it but oftentimes to people who are not qualified for such … and people can spot a fake pretty quick. If you are reading this book, I assume you have a keen interest in developing your leadership skills. I’ve had the unique pleasure of working directly with Brendan. I’ve observed, participated in, and benefitted from his mentorship and leadership. In his book, The FUD Factor, you too will experience practical, real-world guidance that, when applied, will give you a clear path to becoming a great leader.”
 —Tye Kuhlman, Account Director, Americas, Hemmersbach
 “Through his book, Brendan Keegan helps readers awake the fearless leader within oneself by laying out how to overcome our unintentionally and unconsciously ingrained fear, uncertainty, and doubt. His thirty-year career journey serves as an open and honest backdrop to illustrate some of his groundbreaking lessons, which we can all learn from, especially in a postpandemic workplace. An absolute must-read if you too want to take your career to the next level by investing in yourself.”
 —Kirsten Rhodes, San Francisco Managing Principal, Deloitte LLP
 “Brendan’s insights on how to utilize fearlessness in your leadership journey are invaluable for any emerging leader, particularly when building a driven, top-notch team. I saw this firsthand when he was able to use these insights to build a fearless leadership team that took a small family-owned company through an unprecedented global pandemic and financial crisis and emerged on the other side bigger, better, and stronger as one of the most innovative players in the space.”
 —Kirk Hoffman, Managing Director, BNP Paribas
 “It’s not easy to lead a team during difficult times. But with The FUD Factor, author Brendan Keegan presents an easy-to-use guide to do just that. This should be required reading for every leader in today’s ever-changing world.”
 —Maria Bailey, Managing Editor, Contributor Network, Entrepreneur.com
 “When it comes to leadership, Brendan Keegan is the epitome of being a leader for everyone, young, old, and in-between. He uses confidence, knowledge, intelligence, and empathy to bring out the best in everyone. Embracing the message of this book will certainly enhance your own leadership qualities but also add value to other people’s lives.”
 —Jon Goode, CEO, KBK Sports
 “Brendan Keegan is a one-in-a-million leader who sets the gold standard. My company’s transformation and ongoing success is heavily influenced by Brendan’s leadership and advice. He has helped shape me as an owner, as a leader, and as a person.”
 —Andi Shaughnessy, Co-Owner and Co-CEO, ExpressIt Delivery
 “Every time I read something penned by Brendan Keegan, I find myself energized to put my best foot forward as a leader. The FUD Factor is no exception. As he writes here: ‘With the right foundation and tools, we can be ready for fear, uncertainty, and doubt when they do show up and prevent them from taking control.’ Through